Daedo International

May 24, 2024

Daedo International and European Taekwondo Union Renew Sponsorship Contract for 2025-2028

Belgrade, May 10, 2024 – Daedo International, the leading provider of Taekwondo equipment, is proud to announce the renewal of its sponsorship contract with the European Taekwondo Union (ETU) for the period 2025-2028. The contract signing ceremony took place today at the Metropol Hotel in Belgrade, Serbia, with Daedo’s Director Sam Park and ETU Secretary General Antonio Barbarino officiating the event.

Commitment to Innovation and Excellence

The renewed partnership will see the introduction of Daedo’s third-generation Protector Scoring System (PSS Gen3) in 2024. This advanced system includes a punch sensor and a much more reliable wireless connection, aiming to be used in 100% of championships across Europe and globally. These enhancements underscore Daedo’s commitment to enhancing the accuracy and efficiency of Taekwondo competitions.

Sam Park, Director of Daedo International, commented, “We are thrilled to extend our partnership with the ETU. Despite the challenges we’ve faced with the Gen2 system and not being selected as the Olympic PSS provider, these obstacles have only motivated us to work harder. The Gen3 PSS system will be years ahead in development, ensuring the consistency and reliability of results in Taekwondo, making it a fair sport. We accept all criticism constructively to help our system improve because it’s not about the technology; it’s about the sport.”

A Trust-Based Relationship

Daedo’s longstanding relationship with the ETU has been built on mutual trust and a shared vision for the future of Taekwondo. The ETU’s decision to continue this partnership into the next Olympic cycle reflects the unwavering support Daedo has provided over the years. Key factors in this decision included the successful implementation of the On-Venue Results (OVR) system and Daedo’s consistent innovation in sports technology.

Mr. Chuen Wook Park, CEO of Daedo, expressed his enthusiasm about the renewed collaboration, stating, “Our support for President Sakis Pragalos and the ETU is unconditional. We are excited to see how Taekwondo develops over the next four years, and we remain committed to contributing to its growth and success.”

Expanding the Horizons of Taekwondo

Looking forward, the renewed agreement will also see the introduction of Virtual Taekwondo, an augmented reality (AR) system exclusively distributed by Daedo in Europe. This innovative technology aims to develop the eSports aspect of Taekwondo, integrating it into the future of the sport.

“Supporting the ETU has always been about making Taekwondo grow,” added Sam Park. “With the introduction of Virtual Taekwondo, we are excited to explore new dimensions of the sport and engage a broader audience.”

Supporting Taekwondo Worldwide

In addition to its collaboration with the ETU, Daedo continues to sponsor national Taekwondo federations in Spain, Italy, France, Great Britain, Turkey, and many other countries worldwide. This extensive support network highlights Daedo’s dedication to fostering Taekwondo at all levels, from grassroots to elite competition.

Remarks from ETU Leadership

ETU President Sakis Pragalos expressed his gratitude and confidence in the renewed partnership, stating, “Thank you so much to Daedo for their unwavering support. The trust between ETU and Daedo has been the main factor for this renewal. We look forward to continuing our work together to advance Taekwondo in Europe.”

Contact Information

For more information, please contact:

Daedo International

Email: info@daedo.com
Website: www.daedo.com

European Taekwondo Union

Email: info@europeantaekwondounion.com
Website: www.europeantaekwondounion.com

News

November 24, 2023

Daedo celebrates its 40th anniversary with a gala in Barcelona

On July 8th, Daedo, the renowned international martial arts equipment company specializing in Taekwondo, Karate, Judo, celebrated its 40th anniversary at the Hotel Porta Fira in Barcelona. The gala was attended by invited masters who have been customers since 1983-1990, representatives of Karate, Taekwondo, and Judo federations, as well as distributors from more than 35 countries across 5 continents. Elite athletes sponsored by the company also graced the event.

Among the distinguished guests were Mr. Antonio Moreno, president of the Royal Spanish Karate Federation; Mr. Jesus Castellanos, president of the Royal Spanish Taekwondo Federation; Mr. Gonzalo Gonzalez of the Royal Spanish Judo Federation; and Mr. Kim Young Ki, president of the All Spain Korean Association. Notably, approximately 80 masters from all over Spain joined the celebration in Barcelona.

Daedo’s trajectory began in 1983, when Mr. Chuen Wook Park founded the company in Barcelona, Spain. Within four years, Daedo became the official sponsor of the 8th World Taekwondo Championships. Since then, Daedo has continued to sponsor numerous World Championships as well as Taekwondo and Karate while actively participating in the Olympic Games.

The company’s presence was prominent in emblematic Olympic events such as Barcelona 1992, Athens 2004, Beijing 2008, and later as a supplier of electronic bibs (PSS) for the London 2012, Rio 2016, and Tokyo 2020 Olympics. Daedo played a crucial role in the advancement of Taekwondo as an Olympic sport, particularly through the development of the electronic competition system.

Daedo experienced significant growth in the field of Karate from 2001 to 2020, becoming a sponsor for several Karate World Championships. Currently, the company is the Official Sponsor of the three Federations: Real Federación Española de Karate, Taekwondo, and Judo, providing uniforms and protections for the National Team athletes.

The company also sponsors Spanish elite athletes such as Sandra Sanchez, Damián Quintero, Maria Torres, Nikoloz Sherazadishvili, Francisco Garrigós, Laura Martinez, Alberto Gaitero, Estrella López, Daniel Quesada, Jone Magdaleno and Cecilia Castro.

Daedo’s journey has been challenging, and its CEO, Mr. Chuen Wook Park, acknowledges that the major support from Taekwondo, Karate, and Judo masters and Federations has significantly contributed to Daedo’s growth. During the gala, Mr. Park personally presented Plaques of Appreciation to several masters and Federations as a token of his eternal gratitude.

“Tonight’s gala is NOT to celebrate today’s DAEDO success, but to express our appreciation to you.” Mr. Chuen Wook Park emphasized in his welcoming speech.

2022

November 14, 2022

DAEDO, the Official Sponsor for World Taekwondo Championships 2022 in Mexico

DAEDO, a WT-recognized Taekwondo PSS brand, is once again sponsoring the World Taekwondo Championships, which will start from the 13th of November to the 20th in Guadalajara, Mexico. DAEDO PSS was previously adopted in both World Taekwondo Championships 2022 in Mexico, following the 21st World Taekwondo Championships in 2013.

The World Taekwondo Championships are the highest-rated G14 competition except for the Olympics, the highest-rated G20. If the ranking points are the same for the Olympic qualification, the competition is important as an athlete who wins ranking points in a high-rated competition secures to qualify. This competition is significant as it will be held for the first time in three years since Manchester in 2019 due to the postponement caused by Covid-19.

The competition will consist of eight weight classes for men and women, and 755 athletes from 122 countries, including refugee teams, will compete. Italy’s Vito Dell’Aquila, who won the men’s -58kg gold medal at the last Tokyo Olympics, British Taekwondo star Bradley Sinden, who is continuing his rise to second place in the -68kg world rankings, and women’s -67kg GB taekwondo’s rising star Lauren Williams are notable.

The Taekwondo World Championships in Guadalajara will use DAEDO’s certified PSS system. Many athletes from various countries, including Spain, Britain, France, Italy, Azerbaijan, Kazakhstan, and Colombia, will wear DAEDO’s New WT Taekwondo Competition Uniforms, which were introduced for the first time since the Tokyo Olympics and had good feedback by Olympic athletes.

“We will do our best to ensure that the first Taekwondo World Championship since the COVID-19 break is successful, and we will do our best to make sure that all the elite athletes perform well, as they had a lot of difficulties during the Covid pandemic, “said Park Chuen-wook, chairman of DAEDO.

DAEDO maintains exclusive sponsorship contracts for four regions among five regional federations of WT and one non-exclusive sponsorship contract with one region.

Martial Arts

March 4, 2022

Daedo held the second technical seminar on PSS

The training event took place in the city of Barcelona, Spain, where Daedo is headquartered and in which the necessary knowledge to become a “Certified Technician” of the company was transmitted to different companies worldwide.

The goal of the leading company in martial arts equipment, especially in PSS, is to train more people around the world to provide a better service and ensure the proper functioning of the electronic bibs.

Due to the importance of this course, only 20 vacancies were made available to ensure that the content delivery is as individualized as possible, with special emphasis on details.

Daedo realizó el segundo seminario técnico sobre PSS

Judo

October 11, 2021

4-year agreement between Daedo and RFEJYDA

Renewed with RFEJYDA

Daedo International is committed to all martial arts, in particular Taekwondo, Karate, and Judo. That is why it is so important for us to have agreements with the different federations of these arts.

Last December 2020 the RFEJYDA and Daedo met to talk about the contract renewal, something that went positively reaching an agreement for 4 more years on the field, until 2024.

“The signing of the agreement, giving continuity to the one already signed in 2017, does nothing more than continue to strengthen the link both with the RFEJYDA and with our sport, a commitment that also demonstrates through direct sponsorships to athletes, currently having 6 Spanish athletes in addition to 3 other international athletes. “
https://www.rfejudo.com/newsletter/daedo-sigue-apostando-por-el-judo/

Karate

October 11, 2021

Sandra Sanchez wins gold at the Olympic Games in Tokyo 2020

Gold for Sandra Sanchez

Our Karateka Sandra Sanchez won the gold last August 5, 2021 in Tokyo, Japan. Her struggle and effort have been vital to reach the top and once there she has achieved her expectations, defeating Kiyou shimizu with the Kata “Chatanyara Kushanku”, the one that made her winner at the 2018 World Championships.

Daedo supports martial arts as well as its athletes, that is why it makes us very happy to see the struggle and performance of all of them, Sandra is an example of effort, overcoming and constancy. Values that go hand in hand with Daedo International.

Next steps

Sandra plans to continue participating in all possible competitions, last October 3rd she won gold in the Karate Premier League in Moscow. Once again she proves that there is no reward without effort.

Let’s go for the next one Sandra!

Taekwondo

October 31, 2019

ITF 2019 World Championship

Daedo in the World ITF World Championship 2019!

We are very excited to introduce our new ITF protectors! You can find them online right now by clicking HERE.

Judo

May 13, 2019

Team Daedo won bronze in Baku

The Grand Slam of Baku brings together 449 judokas from 57 countries. The judokas from Team Daedo María Bernabéu, Niko Sherazadishvili y Rustam Orujov claimed bronze at the Baku Grand Slam 2019.

Taekwondo

May 8, 2019

2019 World Taekwondo Championships

The 2019 Manchester World Taekwondo Championships will be held in the British city from May 15 to 19 with distinguished guests, a futuristic camera deployment and a team of special athletes who will join the sports show.

Taekwondo

February 11, 2019

Collection for The Manchester World Championships

Launch of a special merchandising collection inspired by the upcoming Manchester Taekwondo World Championships 2019, which will take place in less than two weeks (May 15-19) in the English city.